CEDU, Uruguayan eCommerce Chamber, organized several training sessions and we are speakers. Our topic is: “Marketing Science: boosting results with data-driven strategies!”.
The event had a hybrid modality, offline and online events, and the session was given by our Sr. Marketing Scientist Santiago Decarlini.
Santiago emphasized the importance of human resources using their time to interpret data and not to collect it, “because that’s why technology is for. It’s important to apply the scientific method to marketing, get the predictive model to function correctly, and then perform experimental validation. When everything is validated we can implement the software”.
You can relive the full training here: